We loved beach days.
We didn’t love the bags that came with them.

Bulky coolers that couldn’t fit a wine bottle upright.
Rugged designs better suited to camping than a picnic.
Bold, over-the-top prints that didn’t go with anything.
Totes that looked good but couldn’t keep drinks cold.

Nothing felt considered.

So we made one that does.

A cooler backpack that keeps wine bottles upright, stays properly chilled, and carries comfortably — without shouting for attention.